Digital marketing strategist with proven results: 600% increase in email click rates, reversing a previously downtrend in engagement with a 7% YoY social media engagement growth, and scaling social media presence from 5K to 13K followers.
Experienced in content creation, seo, and social media management across multiple platforms, backed by advanced proficiency in industry-leading tools.
| Tool Category | Tools | Proficiency Level |
|---|---|---|
| Analytics | Google Analytics, Facebook Insights | Intermediate |
| Social Media | Hootsuite | Advanced |
| SEO | SEMrush | Intermediate |
| Design | Canva, Adobe Creative Suite | Advanced |
As a social media manager at Overachiever Magazine, Joyce jumped headfirst into a variety of projects. She began by conducting an analysis of our past Instagram ventures, and made recommendations based on her findings that contributed significantly to growth on our Instagram page. After gaining experience with our brand and team, she moved to managing our Facebook page within the first month of her role, and is responsible for single-handedly doubling and eventually tripling our engagement on Facebook.
Joyce has many of the qualities you’d expect in an exceptional student and young woman, but what stands out from her ambition, work ethic, and quick thinking is her adaptability, an essential skill for an online magazine and for today’s breakneck speed world. She will rearrange her schedule, create a three month plan for social media in an hour and alter it in half the time, and is always up for a new challenge. These skills have made her invaluable as a member of the OM team.
Joyce excels not just as a social media manager, but as a core member of my team. She is one of the most reliable people I’ve ever worked with, her excellent communication skills proving extremely valuable for a remote internship at an online magazine. She eagerly takes on new projects and improves anything - and anyone - she comes into contact with.
- Rehana Paul, Reports Editor at U.S. Department of State, Founder of Overachiever Magazine